It may sound weird, but I can’t listen to Maroon 5’s “This Love” without suddenly getting a craving for papas bravas, Spain’s answer to french fries as a go-to bar snack.
In the summer of 2004 I had the opportunity to present some research at a conference in Lleida, Spain. Taking advantage of the opportunity, after the conference I met up with some friends in Barcelona to enjoy a well-deserved vacation.
One evening we were in a bar enjoying a glass of rioja and snacking on papas bravas when “This Love” started to come through the speakers. Before we knew it, we were all belting it at the top of our lungs and dancing, Spaniards, Americans, and whoever else was there, together.
It was a perfect memory of pure fun, friendship and happiness. Even now, nearly twenty years later, every time that song pops up on the radio, I’m instantly transported back there.
That’s one thing I love about radio – you never know what song will pop up next. But nowadays there’s a lot of speculation and conjecture that radio is “dead,” due to all the streaming services out there.
That’s why the challenge for Dave Scopinich, Vice President of Audacy, with more than 230 radio stations across the country, is: How do you convince people to invest in your product or idea when popular discourse and the rumor mill have already erroneously convinced them otherwise?
On this week's Speaking to Influence, Dave shared some of his best strategies and techniques he and his team use to help prospective clients (in his case, advertisers) understand how – contrary to all the rumors – he can actually help them reach over 200 million consumers each week.
Two of the most powerful tools are data and framing.
For starters, to debunk the myth about radio being dead, he shares data: Nielsen data shows that radio still reaches nearly 90% of all Americans on a daily basis.
Framing then puts it into perspective. For example, when speaking to someone in the Philadelphia market, he paints them a picture:
Imagine that you are in the stands of a sold-out Phillies game against the divisional rival, the New York Mets, at Citizens Bank
Park. There are 45,000+ people in the stands and they get to hear your message.
It's powerful isn't it?
Listen to the full conversation on Apple here – or Audacy here! – or watch it on YouTube here.
Once you’ve had a chance to digest Dave’s take on how to win over stakeholder confidence, tune in for a live discussion on the issue:
This Friday, March 17,2023, join me on Linkedin Live with Damon D’Amore to discuss Winning Stakeholder Confidence in Times of Crisis from 1-2pm ET.
Damon will reveal the three pillars of crisis leadership and how they must be communicated in order to secure personal and organizational competitive advantages. Register here.
